80 years ago, René Lacoste invented the Polo. Its code name: L.12.12.
Today, as we begin to celebrate the 80th anniversary of the brand, we pay tribute to the visionary spirit of René Lacoste.
Let's start from scratch and imagine the Polo of the Future.
Lacoste-future.com is at the center of the campaign. It is accessible in 9 different languages and offers the public the opportunity to pursue the experience via the history of the iconic Polo and LACOSTE FUTURE 2012 then discover the collections of the contributions.